Home / Lawn care
Google Ads for lawn care companies.
When someone nearby searches “lawn care near me,” the first companies they see are the ones running ads. DMS sets up and manages Google Ads for lawn care businesses, and builds the website those clicks land on. $850 to start, then $400 a month, month to month.
Mowing contracts, yard cleanups, sod, irrigation, landscaping. We build your campaign around the services and neighborhoods you actually want, and leave out the ones you don't.
Plenty of great lawn companies run on referrals and a Facebook or Instagram page. Ads need a real page to land on. A DMS website is $500 one time, with basic hosting included.
How we manage Google Ads
Five steps, every account.
Research
We study your services, service area, competitors and the searches your customers actually use.
Build
We set up the campaign, ad groups, keywords, ads and location targeting around the jobs you want more of.
Track
Call and form tracking goes in before launch, so every lead from the ads can be counted.
Monitor
We review search terms, block wasted clicks and adjust bids and budget as data comes in.
Report
Each month you get calls, form leads, cost per lead and what we changed, in plain English.
Ad performance depends on your market, budget, competition and season. We don't guarantee rankings, leads, calls or sales.
Pricing
Simple, and no contract.
Google Ads management
then $400 / month
- Campaign research and build
- Call and form tracking
- Ongoing monitoring and optimization
- Monthly plain-English report
Website + Google Ads
then $400 / month for ads
- Custom website for your business
- Google Ads campaign built and launched
- Tracking from ad to call or form
- Monthly plain-English report
Website only
no monthly fee
- Designed for your trade
- Service and area pages
- Quote forms that reach you
- 30 days of free minor edits
You buy and own your domain, separate from the $500 · Optional maintenance $80/month after 30 days
Request a Website QuoteAds management is month to month, cancel anytime · Websites are a one-time payment, with optional $80/month maintenance · Your Google ad budget is separate and paid directly to Google
Lawn care questions
Straight answers.
How much should a lawn care company spend on Google Ads?
It depends on your area, your competition and how many new customers you want. We recommend a starting budget in your free audit, based on what's happening in your market. Your ad budget is paid directly to Google from your own account, separate from our fee.
Can I choose which services and areas the ads cover?
Yes. That's the point. We build the campaign around the jobs you want more of, like weekly mowing, cleanups, sod or irrigation, and only in the towns and neighborhoods you actually serve.
What if I'm already booked up?
Ads can be paused or turned down at any time, and management is month to month. Some owners use ads to go after bigger or better-paying jobs instead of more of the same.
I don't have a website. Can I still run ads?
Ads need a page to send people to. A DMS website is $500 one time, with basic hosting included. Website plus ads is $1,350 to start, then $400 a month for ads management.
Do you guarantee leads or first place on Google?
No. Nobody can honestly guarantee that. Results depend on your market, budget, competition and season. What we do promise is call and form tracking from day one and a plain-English monthly report, so you always see what you're getting.
What's in the free audit?
How you show up on Google and Maps, what nearby lawn companies are running, how your website (or lack of one) looks on a phone, and the first few things we'd fix. No cost and no contract.
Free consultation
Tell us about your business.
- We review your businessHow you show up on Google and Maps, what nearby competitors run, and your website on a phone.
- We reach outA call or email to go over what we found and answer your questions.
- You get a clear recommendationWhat we'd do, what it costs and a suggested ad budget. No pressure and no contract.